“I used to subscribe to the American dream. You go to college, get a 9-5 job, get married, buy a house, have kids and happiness is yours. 2 years ago I realized – not everyone’s dream needs to be the same. I went to a well-regarded business school. I married my college sweetheart. We bought […]
Category: Work
Facebook CEO Sheryl Sandberg once stated at the World Economic Forum in Switzerland: “We reward men for being leaders, for being assertive, for taking risks, for being competitive; we teach women as young as four to lay back, be communal. We need our girls to be ambitious to achieve in the workforce.” Double-standards are ubiquitous […]
When you think of the things that you pride yourself most on – what comes to mind? For me, it’s empathy – being kind and compassionate – and tenacity. What does it mean to be tenacious? Some people may say stubborn, others say persistent. I tend to agree with the latter. The dictionary definitions include […]
The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” ‘Brand’ is lofty term that means a lot for you and for your business. Developing a brand is a process and a challenge for […]
Life is full of choices. Some are easy and others are hard. Some you never need to think of again and others have effects that last for a lifetime. I made a career choice two months ago, an unexpected choice, that I was not certain of but went in with best intentions and felt it […]
Helen Keller said it best. Life is either a daring adventure or nothing at all. The last 6 weeks have been nothing short of crazy. I’m adjusting. I’m still learning balance of work and life. The line is so blurry, it’s hard to know where one ends and another begins. I’m working more than ever…it’s […]
Careers are fluid. Life is full of unexpected surprises and decisions, so despite your best intentions to plan, sometimes we change course. I’ve learned that being adaptable and open to change is how we continue learning and growing. Just over one year ago in June 2016, I left corporate to expand my consulting business to […]
Driving by a local convenience store, I’m immediately drawn to the faded awnings and falling sign. I think to myself how much they could do with the place if they freshened it up a little. So how much does appearance matter when it comes to your small business? Of course money is often a tight […]
Starting a business is a slow process that takes significant and often precious resources – time, money, and energy. Often times a new business focuses on gaining new clients but it can be easy to forget the essentials in doing so. Business Cards How better to make a first impression than with a professional, quality […]
Starting a small business takes work and resources – specifically your most limited of assets, time and money. You invest a great deal in something you believe in, but are still uncertain if it will succeed. Nobody likes to fail, but too often people settle so they don’t have to. Being hard on yourself means […]