never give up
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The Importance of Tenacity

When you think of the things that you pride yourself most on – what comes to mind? For me, it’s empathy – being kind and compassionate – and tenacity. What does it mean to be tenacious? Some people may say stubborn, others say persistent. I tend to agree with the latter. The dictionary definitions include […]

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building your brand

Building Your Brand

The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” ‘Brand’ is lofty term that means a lot for you and for your business. Developing a brand is a process and a challenge for […]

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