With total advertising spend at a decline, online advertising is the only medium with projected growth in 2010 – to a whopping $60 billion in revenue. So what does this mean for you? Whether you’re a small business or work for a large corporation, you will likely need to know the basics of online marketing […]
Month: October 2016
“Marketing with meaning”, coined in The Next Evolution of Marketing, can be defined as bringing value to clients (potential and existing) through your marketing tactics. What does this mean for a business? Is offering a product or service enough of a value in itself? Merriam-Webster provides several definitions of the word value: “a fair return […]
The return on investment by investing in your business – and therefore yourself – offers higher rewards and lower risks than trying to beat the stock market or going all in on the latest pyramid scheme. That’s not to say that if you pile all your savings into a half-baked idea it will come out […]